An excellent Commercial Initiative will showcase adaptability and outcomes that significantly support positive commercial results. It will incorporate support for its student and campus communities, help maintain relevance, strengthen awareness of its commercial brand, support the changes in consumer needs and identify creative product innovation.
This category awards excellence in Commercial Initiatives and is an opportunity for members to showcase successful developments within the commercial space during 2024/25. Initiatives can be new or established and held on or off-campus, or online.
Initiatives can include but are not limited to; merchandise promotions, membership campaigns, special deals, graduation services, student care packages, childcare services, accommodation, and residential services, etc.